By now you should be familiar with the yellow 'LiveStrong' rubber cancer awareness bracelets. They were popularized by seven-time Tour de France cycling champion and cancer survivor Lance Armstrong. The money from their proceeds goes for cancer research. If he has planning to pitchfork cancer awareness into society's consciousness, Lance Armstrong has done a really good job. His rubber bracelets are ubiquitous today, an ever present awareness tool for cancer, and a fund-raising tool for cancer research. (Read more...)

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